Understandably, due to small budgets, many small charities are focused inwards on their core aims and service users. Outward facing documents require a different emphasis to engage readers. Statistics need to explain the situation to someone who does not know it. Images should illustrate your story. Initiatives and achievements ought ot be contextualised. Examples spell out the need the charity is addressing. This annual review for Gloucestershire Rape and Sexual Abuse Centre focuses on the reader who has not yet 'met' the charity. It explains clearly what the organisation does and why; what it has achieved; its plans and the challenges it faces. Donors look for honesty and transparency.