AVCT: Re-framing the ask

Arnos Vale Cemetery Trust had been born out of a resolute community campaign to save and restore dilapidated historic site which was re-opened to the public in 2010. Arnos Vale was developing its business model and community relationships, yet its local importance had not been recognised in AVCT's case-for-support communications, which still concentrated on the original campaign slogan "saved but not safe".

The cemetery is: heritage, architecture, history, education, nature conservation, local park, café, arts venue, working cemetery, wedding venue and activities for children and the community. The common thread was the people to whom the site had meaning. With Arnos Vale situated in a deprived ward, I put them at the centre of our funding applications, and case-for-support brochures, using more engaging language; emotive images and infographics to tell the story.


Case-for-support document
A double page spread from an application to a grantmaking gives quantitative visitor information, emphasised by the inforgraphic, lists achievements (funders often look favourably on organisations who are working to help themselves) and illustrates community engagement.

grantmaking trusts, funding application, case for support, charity communications, bristol


Special interest case-for-support document
The Cemetery safeguards a memorial to the 'father of modern India' Rajah Rammohun Roy. This case-for-support document was written to build awareness within the Indian community, and historians. Copies were sent to the Indian High Commissioner who after his visit to attend the annual commemoration ceremony. A donation of £3,500 was received from a prominent British-Indian businessman to whom the document was sent.

Raja Rammohun Roy, chattri, arnos vale,bristol, India, Brahmo Samaj