E-Motion: a welcoming retail brand
The brief for a logo from E-Motion was for something that communicated environmentally friendly transport – hence the tree of wheels logo. The natural local environment in and around Swindon, features as part of the brand toolkit as do a 'community' of cycling characters.
E-motional e-commerce website
Design of the content structure, information flow and navigation of the site, briefed to Russ, the web-developer. Content styling, illustrations and graphics were designed as a development of the brand. The e-commerce site was built as a ' content managed system' so that it's easy to update and edit by E-Motion staff.
E-Motion: print advertising
The brand toolkit has been applied to a range of printed marketing materials including posters, mail drops and press advertising. Each is designed individually to the client's brief adapting existing elements to save costs and raise recognition.
E-Motion: application of the brand: signage
The 'toolbox' of fonts, colours, illustrations and styling has been adapted to carry the brand on a variety of items including shop signage.