E-Motion Electric Vehicle Company

E-Motion was founded in 2009 as the first electric vehicle company in Wiltshire. The development of a warm, welcoming, eco-friendly identity helped attract visitors, especially older customers less confident with e-commerce.

To minimise on-going design costs for this start-up business a 'toolbox' of styles and images were devised – elements that could be re-used and recycled to adapt to press advertisements, exhibitions materials, t-shirts and stationery, etc.


E-Motion: a welcoming retail brand

The brief for a logo from E-Motion was for something that communicated environmentally friendly transport – hence the tree of wheels logo. The natural local environment in and around Swindon, features as part of the brand toolkit as do a 'community' of cycling characters.


E-motional e-commerce website

e-motionevc.co.uk, web design, swindon, south-west england, designer

Design of the content structure, information flow and navigation of the site, briefed to Russ, the web-developer. Content styling, illustrations and graphics were designed as a development of the brand. The e-commerce site was built as a ' content managed system' so that it's easy to update and edit by E-Motion staff.

http://www.e-motionevc.co.uk


E-Motion: print advertising

brand, identity, SME. small and medium sized enterprise, swindon,e-bike,retail

The brand toolkit has been applied to a range of printed marketing materials including posters, mail drops and press advertising. Each is designed individually to the client's brief adapting existing elements to save costs and raise recognition.


E-Motion: application of the brand: signage

Image of e-motion signage

The 'toolbox' of fonts, colours, illustrations and styling has been adapted to carry the brand on a variety of items including shop signage.