Zurich: press advertising concepts
The advert's brief was to encourage Financial Advisers to find out more about Zurich's business protection support materials.
Zurich: Total Cost of Risk strategy
Due to local government budget cuts and the increased presence of procurement teams in the tender process, Zurich Municipal were changing to solutions-based interaction with local authorities with the aim of influencing the tender process by educating local authorities about uninsurable risk management, analysing risk and supplying solutions – a marketing approach based on added value rather than cost of the insurance premium. I worked with account managers at RRD Creative to plan the initial strategy for local authority end-clients.
Independent financial advisor conference – Zurich plc
Concepts created for a Zurich campaign – launched at a trade conference – aimed at promoting thier HelpPoint portal to independent financial advisors. HelpPoint advises and guides IFA's through Zurich's offer, the lure was a luxury trip starting in London. The solutions was based around the routemaster bus and London Transport map – exhibition stand, brochure and web banner adverts, maintaing the Zurich brand elements of circles and 'the smile curve'.
And the finished products, further developed and produced by the RRD Creative studio
Sterling financial advisor campaign
Working for RRD Creative to create B2B and B2C integrated campaign concepts for a Sterling ISA campaign aimed at financial advisors and their clients.
Origami reflected the flexible, or reshapable nature of the ISA. First, my concepts... and then the pieces finished in-house by RRD.
B2C Brochure cover and one inner page – selling tool for financial advisors aimed at thier clients
B2B Letter from Sterling to financial advisors
Online information, available only to financial advisors through their BSB portal 'Zurich Helpline'