Gloucestershire Rape and Sexual Abuse Centre fundraising mailing

Created for a fundraising mailing, this information sheet has also been sent to interested parties to give an overview of the work done by Gloucestershire Rape and Sexual Abuse Centre.

The info sheet was sent, with a letter to 42 Lions, Rotary, Round Table and Freemason's groups in Gloucestershire – 11 by email and 32 by post at a cost of £28* (print and postage). To date (27 February 2017) this mailing has raised £1,300, a return of 1:46. This includes an invitation to give a talk to one group which resulted in a cheque for £500, and there is an application for funding pending, after Gloucestershire Freemasons invited an application for up to £2,000. The response rate is 19%. I selected the information from the charity's data, wrote the copy, designed the infographics, managed the print (and created the presentation and gave a talk).

*cost for this mailing. Additional copies of this dual-use leaflet were printed for volunteers, existing contacts etc at a total cost of £80.

charity communications, infographics, case for support

charity communication, case for support, infographics