Logo, identity

Sometimes a creating logo is the beginning of a business venture, it may turn into a long-term relationship with a client within which the business and the brand identity develops and grows or simply be a one-off business card design for a sole-trader. No project too big or too small!

Network Rail: national rail safety project identity

A last stage to Network Rail's multi-million pound safety initiative was to design a logo to 'brand' the project as it was revealed to an industry audience.

Isambard Community School logo

This is part of the identity guidelines I submitted with the digital logo files. The gold colour had been decided by the school governors prior to my involvment. 

"Kate presented us with a number of prototypes which we debated and developed with her. We’re really pleased with the way she distilled all the words and ideas put to her into a strong clearly understood identity for Isambard." Children signed up for Isambard have declared the logo modern, funky and up to their expectations. Most importantly they’re willing to wear it. “Even those who did not attend the workshops could read the references to Brunel’s engineering excellence, and the sense that Isambard will give them the road to success and the way to reach for the stars." 
From a press interview Headteacher, Rachel Mattey.

Christmas Care homeless charity


homeless, charity, swindon, christmas care

Design for a small, volunteer-led charity in Swindon which opens each year for homeless and isolated people in the community.


Child Hand Hygiene Company


logo with hand prints in blue tones for children's hand hygiene company, Scotland, washrooms

Scottish business specialising in equipment for children's washrooms, such as hand dryers and soap dispensers. 

In addition to this main logo there are  red- and a green-based versions (as well as white-out and black versions) so the logo remains strong on various products such as a yellow soap dispenser and green hand gel dispenser. 

3Zaps logo

The original logo is shown on the left. The new logo uses less generic fonts and relies on form rather than shiny rendering effects. The graphic far right was a frame provided for each client's unique QR code to be displayed on marketing materials whilst promoting the 3Zaps name for recognition.

Lemon Squeeze

sarah archer, comedy, swindon, coaching

Lemon Squeeze "believe that companies can boost their creativity, employee engagement and productivity by injecting more humour into today’s workplace. We aim to provide valuable business skills in a way that engages people and makes them laugh." Coaching for confidence, creative thinking and engaging communication plus stand-up comedy courses.

Nappyapp: mobile phone application

nappyapp, mobile technology, app, iphone, android, icon

Nappyapp identifies where the nearest babychanging facility is for parents on the go. Users are able to add and rate locations. With the intention of launching Nappyapp overseas the Union Jack was incorporated to distinguish the British app. 

Flapjack Music

Flapjack Music, production, Swindon, Royal Wootton BassettMusic production company.

ToyGuard stationery