Developing the company's already trademarked guardsman device heralded a long relationship with ToyGuard.
The image on the left is another designer's first stab at creating the guardsman. He was a bit creepy.
ToyGuard packaging: product labels
Label design for (left) liquid spray surface sanitiser and, (right) wet wipes. Although the products were created for sale in ToyGuard's on-line shop, the brief was to design for a potential future of being stocked by supermarkets too.
ToyGuard marketing communications: posters
Posters for trade exhibitions and marketing initiatives.
Toyguard's stand at The Franchise Show, ExCeL, London
Designed to fit the arena's modular frame stand system. I sourced and liaised with the exhibition company that produced the graphic panels and 'information cubes'.
ToyGuard vehicle livery
Draft layout for vehicle graphics. One example of the many applications of the ToyGuard identity,
ToyGuard marketing materials: franchise leaflet