ToyGuard (UK) Ltd.

"ToyGuard is the first complete hygiene resource for the play environment, working toward safer and happier environments for children, through a philosophy of education, prevention and protection."

I worked, in effect, as ToyGuard's creative agency for around six years helping to develop the brand with visuals and copy. I wrote or edited all texts, designed all layouts from technical information sheets to the website, and found solutions to communicating quite a complex business offer – champions of children's hand hygiene, decontamination and deep-cleaning specialists, hygiene and cleaning products manufacturer, cleaning consumables retailer and waste-disposal experts.


ToyGuard identity

toyguard, hygiene, brand development, corporate identity

Developing the company's already trademarked guardsman device heralded a long relationship with ToyGuard.

The image on the left is another designer's first stab at creating the guardsman. He was a bit creepy.

ToyGuard stationery

ToyGuard packaging: product labels

label, hygiene, packaging design, retail

Label design for (left) liquid spray surface sanitiser and, (right) wet wipes. Although the products were created for sale in ToyGuard's on-line shop, the brief was to design for a potential future of being stocked by supermarkets too.

ToyGuard marketing communications: posters

posters, communication, hand-washing, hygiene

Posters for trade exhibitions and marketing initiatives.

Toyguard's stand at The Franchise Show, ExCeL, London

Excel london, franchise show, exhibition design

Designed to fit the arena's modular frame stand system. I sourced and liaised with the exhibition company that produced the graphic panels and 'information cubes'.

ToyGuard vehicle livery

vehicle livery, logo, brand, designDraft layout for vehicle graphics. One example of the many applications of the ToyGuard identity,

ToyGuard marketing materials: franchise leaflet

marketing communication, leaflet, copywriting, design