The Works Heritage Trail

Client: Historic England / Swindon Borough Council
Overview: The Works Heritage Trail
Role: Creative producer: route and information panel plan, research, writing, design community engagement
Brief, aims and outcome:  Follow the Heritage Action Zone strategy, developing The Works brand, to engage local people and visitors, enhance the area. Trail of 30+ information panels; Trail maps; bronze pavement plaque design; Trail logo; Trail leaflet guide; online guide content. Worked with multiple stakeholders.
"The Heritage Trail tells Swindon’s story of pioneering ideas, community initiatives and societal change through three themes: industry, community and health."

Banners and vinyls lead from Swindon Station to the historic Railway Village. 
The three themes are colour-coded and directional Trail motif are used throughout.

The Works Heritage Trail, Swindon, Historic EnglandThe Works Heritage Trail, Swindon, Historic EnglandThe Works Heritage Trail, Swindon, Historic England​​


"In the 1840s, the Great Western Railway chose to site its locomotive repair works here, in open countryside mid-way between Bristol and London. That decision changed Swindon forever. The first railway workers, and the generations that followed them, forged Swindon’s character and pioneered its evolution into a dynamic and prosperous industrial centre in the south-west of England."
Panels manufactured and installed by (great to work with) Ward & Co., Bristol

Swindon Station, GWR, Works Heritage Trail, Historic EnglandWorks Heritage Trail, map and route planning, cartography, visual design, information designbronze cast pavement plaque, Historic EnglandGWR Park Swindon, heritage trail, historic destination. south swindon parish councilBristol Street Swindon, GWR history, SwindonSwindon Heritage Preservation, Central Community Centre, Heritage Trail, SwindonSwindon Railway Village, community history, social history swindonBritish Rail Engineering Swindon, Heritage Trail, historic EnglandWilliam Snell, GWR Watercolour 19th century, heritage trail