Communication is key to all things in life. Clear, creative, engaging and accessible communications connect with people – motivate people to take part, buy or donate and trust you. And usefully help avoid misunderstanding!
Understanding and prioritising the needs, motivations and expectations of your target audience. Making connections through visual and verbal communication – in print, on screen and in person. Building relationships with customers, supporters and collaborators. Accessible and engaging low-context information. Graphic design, copywriting and illustration with strategy, budget and project management. From at-a-glance safety critical workplace information to charity communications that garner support.
Currently working on: a new logo/identity for a child hygiene company based in Scotland; a HLF-funded community history exhibition and book; content for an ecommerce site; marketing and development materials for a community arts organisation. [updated: May 2017]