Gloucestershire Rape & Sexual Abuse Centre

Gloucestershire Rape & Sexual Abuse Centre (GRASAC), like many charities with small budgets, focus inwards on their core aims and service users. It recognised its outward facing, public engagement documents and identity were poor. Whilst a new logo was in development I designed its annual report and a double-sided A4 information sheet as fundraising tools. Illustrations were used to make them feel personal but retain anonymity of service-users and support staff.


GRASAC annual report

Donors look for honesty and transparency. An annual report doubles as a fundraising tool – engaging readers with visualised statistics to explain what the organisation does and why; what it has achieved; its plans and the challenges it faces.

annual review cover Gloucestershire Rape and Sexual Abuse Centre

Review of the year double-page spread infographics and text

 


GRASAC fundraising mailing

Created for a fundraising mailing, this information sheet has also been sent to interested parties to give an overview of the work done by Gloucestershire Rape and Sexual Abuse Centre. Kate selected the information from the charity's data, wrote the copy, designed the infographics, managed the print (and created, and delivered, the presentation).

Sent with a letter to 42 Lions, Rotary, Round Table and Freemason's groups in Gloucestershire – 11 by email and 32 by post at a cost of £28* (print and postage);
Raised £1,300 (to 27 February 2017), a return of 1:46; solicited invitation to give a talk (resulting in £500 donation).
Solicited invitation apply for £2,000 funding  from Gloucestershire Freemasons – result unknown.
Response rate: 19%

charity communications, infographics, case for support

charity communication, case for support, infographics

*cost for this mailing. Additional copies of this dual-use leaflet were printed for volunteers, existing contacts etc at a total cost of £80.