Gloucestershire Rape & Sexual Abuse Centre

Gloucestershire Rape & Sexual Abuse Centre (GRASAC), like many charities with small budgets, focus inwards on their core aims and service users. It recognised its outward facing, public engagement documents and identity were poor. Whilst a new logo was in development I designed its annual report and a double-sided A4 information sheet as fundraising tools. Illustrations were used to make them feel personal but retain anonymity of service-users and support staff.


GRASAC annual review 2017

An annual report can double as a fundraising tool – data visualisations and infographics make information easy for readers (who may be potential funders, volunteers and supporters) to understand the nature of the charity: what the organisation does and why; what it has achieved; its plans and goals; how it is funded; who uses the service and the geographical area served; who works for the service; what service users say,  and the challenges the charity faces. 


GRASAC annual review 2018

Between 2017 and 2018 I project managed the development of a new identity for Gloucestershire Rape & Sexual Abuse Centre, working with  logo and web designers. The 2018 annual review shares much of the same content framework as the previous years' review, with styling updated to reflect the brand


GRASAC fundraising mailing

Created for a fundraising mailing, this information sheet has also been sent to interested parties to give an overview of the work done by Gloucestershire Rape and Sexual Abuse Centre. Kate selected the information from the charity's data, wrote the copy, designed the infographics, managed the print (and created, and delivered, the presentation).

Sent with a letter to 42 Lions, Rotary, Round Table and Freemason's groups in Gloucestershire – 11 by email and 32 by post at a cost of £28* (print and postage);
Raised £1,300 (to 27 February 2017), a return of 1:46; solicited invitation to give a talk (resulting in £500 donation).
Solicited invitation apply for £2,000 funding  from Gloucestershire Freemasons – result unknown.
Response rate: 19%

charity communications, infographics, case for support

charity communication, case for support, infographics

*cost for this mailing. Additional copies of this dual-use leaflet were printed for volunteers, existing contacts etc at a total cost of £80.


GRASAC social media campaign

Working with infographics and data visualisations I'd created for case-for-support documents, I created a social media campaign (Twitter and Facebook) to present some 'bite-sized' facts for a general audience who didn't know about the charity's aims, achievements or raison d'etre.

social media campaign


GRASAC website review

This document, prepared for trustees and the CEO (and was passed to the new website's developer as an appendix to the creative brief) reviews: the overall impression of the charity's online presence (including aspects of it's branding and name conventions); how it addresses its audiences; content and navigation; gives examples of better approaches within the sector; notes specific page issue, and makes sugestions for improvements.


GRASAC helpline cards

Before (created in 2015) above, and after (2017) below using new branding developed with outside agencies.

One example of how considering first the audience (who they are, what they want to know, how they may be feeling) allows visuals, and differently organised and emphasised information, to present a gentler, more empathetic organisation to its service users. The important helpline is prominent, the admin contact details reduced; opening times simplified; information given on the contact options, response times, anonymity and relevant information to be found online. 

helpline cards for survivors of rape and sexual abuse