Prospect Hospice

Prospect Hospice has some design resource in-house. I worked with them extensively in 2018 to both increase their capacity at busy times, and lend fresh thinking where required. 


Prospect Hospice education programme

Easily editable poster templates for the Hospice's education internal (StEP) and external education courses, using brand colours and fonts. Each photos color was matched or contrasted with the nearest brand colour.

Image library research to find (royalty-free) photos that reflect the course titles; streamlining of the information to ensure consistency; supply of layered templates to enable the Hospice's communications team to edit and create new posters easily; two designs to differentiatef external courses (open to any professional) to internal courses for Prospect Hospice staff.

The courses cover some sensitive topics: I searched first for images that reflected each course's focus with people and where that was inappropriate found ethereal conceptual images

External education programme:

        
       

StEP internal education programme:

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Prospect Hospice recruitment

Asked to re-think the Hospice's recruitment ads, I submitted a review of its existing approach, and examples of alternatives.

The existing job adverts (online and in print) showed photographs of team members. All looked friendly and approachable (good!), but the photos, inadvertently, visually defined the type of person for the role. Clinical roles all used photos of white, middle-aged women though, of course, anyone could be successful in that role. 

recruitment ads and posters

Illustrations side-step definite characteristics (how old is the nurse below?). It's  quicker, cheaper and easier to change the characteristics of an illustration (height, weight, age, ethnicity etc) than a photoshoot; there's no clutter, and diversity is promoted and reflected.

illustrative approach to recruitment advertising