Puff the Magic Dryer

"Puff the Magic Dryer is the first hand-dryer created with children in mind."

The Magic Dryer Company designed the low-noise, warm-air hand dryer as an aid to promote hand hygiene amongst children. I created the Puff character to be applied to the pre-existing hand-dryer, and associated marketing. The dragon had to appeal to both girls and boys (not 'too pink, not too scary'). The dryer is sold with stickers to encourage good hand-washing practice in young children.

Puff: children's character design and illustration

Puff the Magic Dryer, children's hygiene, character design, illustration

The Puff the Dragon character was designed to fit the confines of the hand-dryer so that his mouth blew out warm air. The product is shipped with a graphic backboard to be fixed to the washroom wall, posters and stickers – all devised to encourage children to wash and dry their hands hygienically.


Puff washroom graphics

Puff the Magic Dryer, signage, hygiene, stickers, children, washrooms

Each hand-dryer is sold with posters, stickers and washroom door signage aimed at encouraging children to wash and dry their hands properly. 

Puff the Magic Dryer website

www.puffthemagicdryer.com, website designThe basic layout, graphics and content of the website was designed before handing over to The Magic Dryer Company's web programmer to develop further.