Zurich Financial Services plc

The work shown below was commissioned by RRDonnelly, Zurich's in-house design agency. Working within the established brand, my work included design and copy concepts and strategy presentations for RRD Creative to present to their Zurich clients.

"I have worked with Kate on several projects over the years and her strategic thinking and creative execution are second to none. She exceeds expectations." Maria Hedge, Head of RRD Creative

Zurich plc: press advertising concepts*

Client: Zurich plc
Brief, aims and outcomes: concepts for press advertisements promoting Business Protection products and support materials (market leading product winner for three successive years); aimed at Financial Advisers;  triplet and winning concepts: image search, copy and presentation, within brand guidlelines, to account managers.

 press ad, concepts, RRD Creative, Zurich Financial Services, Swindon

Zurich: Total Cost of Risk concepts

Client: RRD Donnelly at Zurich plc.
Project: Zurich Municipal Total Cost of Risk product marketing to local authorities: Chief Executive Officers, Finance Directors and executive teams.
Brief, aims and outcomes: present design and copy concepts for in-house in house team. Concept: weathering the storm, uncertainty of future risks. Aim “to help local authority customers understand that cutting insurance and risk management spend can have a much bigger, lasting effect on their organisations and communities.”

A5 advert in financial event brochure: 

TCoR product concept for business brochure.

Zurich, finance, B2B, concepts

Image research presented:

 

Zurich Municipal marketing strategy*

Client: RRD Donnelly for Zurich Municipal (ZM)
Project: Total Costs of Risk campaign
Overview: Marketing of insurance products to local authorities (LA). ZM’s response to budget and procurement changes was move away from cost-of-premium proposition to solutions-based, value-added messaging to influence LA tendering process.
Role: work with account managers on campaign strategy. Also see design concepts for Zurich Municipal.

marketing campaign strategy, financial services

Zurich plc: IFA conference concepts

Concepts (design + text) created for a Zurich campaign – launched at a trade conference – aimed at promoting thier HelpPoint portal to independent financial advisors (IFAs). HelpPoint advises and guides IFAs through Zurich's offer, the lure was a luxury trip starting in London. The solution was based around the routemaster bus and London Transport map – I designed the exhibition stand, brochure and web banner adverts.

Initial concept

IFA, exhibition, conference, graphic, concept

beck, design classic, transport

 

Materials, further developed and produced by the RRD Creative studio, in situ at the conference.

IFA conference, London, B2B