Event: The Big Draw Swindon Style
Role: Arts organiser, event brand designer
Location: Mc ArthurGlen, Designer Outlet Centre, Swindon
Overview: The Big Draw is the world’s biggest drawing festival from The Campaign for Drawing. I worked with colleague, Jo Beal.
Gained funding/support from McArthurGlen and Swindon Borough Council (SBC) + in-kind support from WHSmiths and others. Organised: activity space; workshop by children’s book illustrator Fred Blunt; artist Ken White opened the event + press presence; creative facilitators and photographer; art materials; press and radio publicity; Designed: drawing activities, participant feedback form (for SBC); event branding; event marketing (posters, flyers, website).
A successful day of creativity and community engagement with positive participant feedback:
McArthur Glen Outlet Centre co-funded the day as a marketing initiative to 'draw' people into the shopping centre.
The Big Draw Swindon Style publicity designed incorporating the national Big Draw campaign’s brand toolkit.
Sponsors were named and thanked on the website with, post-event, evolved into a gallery of participants work.
