Big Draw Swindon Style

Big Draw – Swindon Style was a community arts event organised by myself and colleague Jo Beal as part of the Campaign for Drawing's annual Big Draw initiative. Starting with proposal documents we secured funding from Swindon Borough Council and McArthur Glen Outlet Centre in Swindon, as well as additional support in the form of donated goods and services from retail businesses within the shopping centre, WHSmiths and OriginZone print.

We devised drawing activities, found staff and organised and branded the activity space allocated inside the shopping mall. We organised publicity – with my designing posters, flyers and the website, arranged press and radio publicity. We commissioned a photographer to document the event, devised a questionnaire to capture participants' feedback (on request of the Council), and arranged for a guest of honour – Swindon artist Ken White, – to open the event with press present, and invited illustrator Fred Blunt to lead a character drawing workshop It was a successful day of creativity and community engagement.

Project proposal document submitted to Swindon Borough Council: 

Big Draw community arts event

event area, organisation and community engagement. A photo of participantsbig draw, fred blunt, ken white, mcarthur glan, community arts,

McArthur Glen Outlet Centre co-funded the day as a marketing initiative to 'draw' people into the shopping centre. The event was professionally branded to meet the expectations of shoppers in a branded world and – very importantly for event the smallest of events – to infer good content and good organisation. On the day continuation of the brand helped to define the event area, signpost the event within the shopping centre and make the activities distinct.

event branding, community arts, arts education

kate parsons, arts educator, design, brand

Big Draw event communication

Publicity for The Big Draw Swindon Style was designed incorporating the national Big Draw campaign’s brand toolkit. Posters and flyers were placed around the town. Communications included a 'why', a desciption of activities; time,place, venue and cost and supporter acknowledgments. Professionally designed communications are important to the smallest of events. They have to be eyecatching and informative, and of the same professionalism as the marketing of commerical events to compete for attention

publicity, poster, flyer, originzone, swindon, wiltshire, bristol

We arranged press and radio coverage, used social media, and hired a photographer to document and arranged for the Council’s Head of Culture and local artist, Ken White, to open the event. Post-event the website thanked sponsors and supporters as well as giving event information. It evolved into an online gallery of participants’ artwork after the event. All communications were designed and produced by Kate.

Big draw, swindon style, arts, community, even, mcarthur glen, swindon

Big Draw event feedback

A simple feedback form was designed to inform a post-event report for the council. It asked participant to rate different aspects of the event, and what creatives activities they would like to see in the town. 96% participants enjoyed the event ‘a lot’.

Report to the Council: