Role: Writer and designer (Arnos Vale Cemetery Trust Development Manager p-t)
Overview: Previous fundraising efforts concentrated on saving the site’s heritage, underplaying the site's importance as a community resource iin a deprived ward. I put the community at the centre of funding materials.
Case-for-support document includes quantitative visitor information, lists achievements (funders often favour organisations working to help themselves) and illustrates community engagement.
Tailored case-for-support document for awareness within the Indian community, and historians. The cemetery safeguards a memorial to the 'father of modern India' Rajah Rammohun Roy.Copies were sent to the Indian High Commissioner who attended the annual commemoration ceremony. A donation of £3,500 was received from a prominent British-Indian businessman to whom the document was sent.