Design workshop: school logo design*

Client: Swindon Borough Council (SBC)
Role: Design workshop leader
Brief, aims and outcome: Workshops over two weeks (summer holiday) with Year 6 ‘transition students’ (first intake of newly built Isambard Community School) to design school logo. Workshop objectives and concept ideas briefed by headteacher/SBC. After introductory desgin activities, students invited to be my ‘logo design team’ – presented their concepts to peers / gained feedback. Student concepts informed my final logo design.

School logo design team*

Left: I produced a 'memorial' information display for the school hall to create a history for the newly-buiilt school. Right: Young designers with headteacher and me. 

Isambard Community School logo*

Overview: logo developed from Y6 student workshops:

This is part of the identity guidelines I submitted with the digital logo files. The gold colour had been decided by the school governors prior to my involvment. 

"Kate presented us with a number of prototypes which we debated and developed with her. We’re really pleased with the way she distilled all the words and ideas put to her into a strong clearly understood identity for Isambard." Children signed up for Isambard have declared the logo modern, funky and up to their expectations. Most importantly they’re willing to wear it. “Even those who did not attend the workshops could read the references to Brunel’s engineering excellence, and the sense that Isambard will give them the road to success and the way to reach for the stars." 
From a press interview Headteacher, Rachel Mattey.