Client: Gloucestershire Rape and Sexual Abuse Centre (GRASAC).
Aim: simplify and make accessible sensitive, complex statistics and issues for fundraising and awareness.
GRASAC annual report with more data visualiations
In addition to counselling and advocacy services for vulnerable women GRASAC works to educate women on their rights, and the whole community on issues around sexual abuse.
Brief, aims and outcomes: create and mail fundraising appeal to 42 identified Lions, Rotary, Round Table and Freemason's groups in Gloucestershire – 11 by email and 32 by post.
This mailer achieved a return of 1:46; response rate: 19%. Provoked invitation to give a talk (resulting in large donation); invitation to apply for £2,000 funding.
Additional tasks: created and delivered a presentation for community philanthropic organisations.