inSwindon BID Co. worked to improve the Town Centre through ‘small changes to create big change’ – events, lighting, planters and a place-making. The brief was to anchor its work in local feelings of pride and placemaking; working together with the business and community.
inSwindon business plan
Working closely with the CEO, I create a case-for-support document to extend inSwindon's tenure.
Click the top corner to turn the pages. Apologies for the ads, they keep costs down!
BID (business improvement district) companies are voted in by their members. Members are business rate payers within a defined area. Each pays a levy that contributes to the BID's income. The Business Plan successfully persuded members to vote inSwindon back in. It details their achievements, involvement and 5-year plan.
inSwindon Town Centre rebrand
Developed from the existing logo's generic 'place marker within the name' idea (see it on the Business Plan above), the new brand gives a sense of place, and the Town Centre's character.
In-house brand guidelines
Written to help the in-house team implement the brand across communications
inSwindon website
Home page design (with drop down menus visible); created all content and briefed web developer.
Read the audit on inSwindon's existing website >
Read the brand concept document