Legacy giving*
Background: Over £4bn is left to charities in the UK each year, with the amount growing by around 6% a year. There’s a sensitive line to be traced in asking supporters to give after their death, more so for a charity that cares for the dying.
Brief: Produce a friendly brochure with family album style photos. Images were supplied by the client, with more sourced online.
(The empty space on the inside back cover is a pocket for forms that was produced as a separate piece of artwork).
Hospice education programme*
Background: Prospect Hospice's runs external courses open to all professionals and internal (StEP) education courses.
Brief: create easily-editable poster templates for the communications team to use for future course marketing. Used brand colours and fonts. Royalty-free images: searched for images of people related to the course title and, where course subject matter was sensitive found gentle nature images. Two designs differentiate external courses and internal courses.