Client: RRD Donnelly for Sterling Investment.
Project: Business-to-business (financial advisors) and business-to-consumer (their clients) integrated marketing ISA campaign
Brief, aims and outcomes: concept – origami reflecting the ISA’s flexible, reshapable options. Applied to suite of marketing materials from mailers to digitial.
initial concepts presented for approval:
Brochure – cover and one inner page:
B2B Letter from Sterling to financial advisors:
Online information, available only to financial advisors through 'Zurich Helpline' B2B portal
