Overview: Mental health charity communications re-brand
Aim: Strengthened brand and improved accessibility for vulnerable (potential) service-users as well as funders.
Left: previous motif; right: Redesigned to look confident, solid and definite
Former website: unclear service offer, spoke to and about the staff rather than to the service-users
Rebranded website design submitted to developer – some changes during the build.
Additional tasks: created communications ‘toolbox’ – logo, texts, illustrations, brand guidelines; templates and staff-training on Canva for in-house use. Created application and assessment forms. Briefed and supplied content to web developer.