Children's hygiene brand*

Client: ToyGuard (UK) Ltd.
Overview: "ToyGuard is the first complete hygiene resource for the play environment, working toward safer and happier environments for children, through a philosophy of education, prevention and protection."
Role: Over six years work to develop the brand with visuals and copy. I wrote or edited all texts, designed all layouts from technical information sheets to the website, and found solutions to communicating quite a complex business offer – champions of children's hand hygiene, decontamination and deep-cleaning specialists, hygiene and cleaning products manufacturer, cleaning consumables retailer and waste-disposal experts.

ToyGuard identity*

Role: logo design / brand development
Brief: Improve trademarked guardsman device

Before (shown on early packaging) and after:

toyguard, hygiene, brand development, corporate identity

ToyGuard packaging design*

Role: packaging designer / brand development.
Brief: Label design for products sold in ToyGuard's on-line shop, designed with future potential for supermarket shelves.

(left) liquid spray surface sanitiser; (right) wet wipes

label, hygiene, packaging design, retail

 

Toyguard trade stand*

Role: BSB trade exhibition stand designer
Brief: The Franchise Show – to engage potential franchisees. To fit London EcXel arena's modular frame stand system. Sourced and liaised with exhibition company to produce graphic panels and 'information cubes'.

Excel london, franchise show, exhibition design

ToyGuard franchise marketing*

Role: Graphic designer and copywriter
Brief: Designed multiple B2B and B2C printedmarketing materials. 

Giveaway leaflet for potential franchisees:

marketing communication, leaflet, copywriting, design

ToyGuard vehicle livery

vehicle livery, logo, brand, designDraft layout for vehicle graphics. One example of the many applications of the ToyGuard identity,