Suggested dual function for annual report. Introduced new visual communication style ahead of external logo redesign (see below): handwritten titles = softer, friendlier personality; replaced sterile data graphs with infographic-illustrations of diverse women; included quotes to ‘anonymously personalise’ service need and impact, and board information for transparency and personalisation.
Following the same design style this Fundraising Mailer yielded a high return on investment (1:46) and response rate (19%).