Communications audits, reviews and strategies*

Overview: All projects start with a review of client's previous communications and research into sector communications to help define the brief, aims and outcomes. These audits and reviews are stand-alone projects or initial work on re-branding projects. 

Charity website audit*

Client: Gloucestershire Rape & Sexual Abuse Centre (GRASAC)
Brief, aims and outcome: Initial audit of charity website – content, UX, design. Included comment on brand –  logo and tone of voice. See new brand

Client: Willows Councelling Service
Overview: Mental health charity. Review ahead of its recruitment of its first fundraising and marketing officer.
Brief, aims and overview: Exisiting brand communications review with recommendations for cost-effective re-brand.

Review of online ticket sales user experience (UX) and recommendations*

Client: Portsmouth Historic Dockyard, Portsmouth
Brief, aims and outcome: Audit user experience (UX) online route-to-purchase to counter poor ticket sales; whole website review; produced report with recommendations on changes to text, content and layout.

Beauty salon brand review, recommendations and re-brand concept*

Client: Bloomin' Beautiiful
Overview: Beautician SME plus salon space rented to for self-employed hairdressers
Brief, aims and outcome: Looked at whole look and feel of the salon –  interior decor and signage, logo, brand. Recommended cost-effective fre-brand to take the business forward.

Zurich Municipal marketing strategy*

Client: RRD Donnelly for Zurich Municipal (ZM)
Project: Total Costs of Risk campaign
Overview: Marketing of insurance products to local authorities (LA). ZM’s response to budget and procurement changes was move away from cost-of-premium proposition to solutions-based, value-added messaging to influence LA tendering process.
Role: work with account managers on campaign strategy. Also see design concepts for Zurich Municipal.

marketing campaign strategy, financial services