GRASAC annual review 2017
An annual report can double as a fundraising tool – data visualisations and infographics make information easy for readers (who may be potential funders, volunteers and supporters) to understand the nature of the charity: what the organisation does and why; what it has achieved; its plans and goals; how it is funded; who uses the service and the geographical area served; who works for the service; what service users say, and the challenges the charity faces.
GRASAC annual review 2018
Between 2017 and 2018 I project managed the development of a new identity for Gloucestershire Rape & Sexual Abuse Centre, working with logo and web designers. The 2018 annual review shares much of the same content framework as the previous years' review, with styling updated to reflect the brand
GRASAC fundraising mailing
Created for a fundraising mailing, this information sheet has also been sent to interested parties to give an overview of the work done by Gloucestershire Rape and Sexual Abuse Centre. Kate selected the information from the charity's data, wrote the copy, designed the infographics, managed the print (and created, and delivered, the presentation).
Sent with a letter to 42 Lions, Rotary, Round Table and Freemason's groups in Gloucestershire – 11 by email and 32 by post at a cost of £28* (print and postage);
Raised £1,300 (to 27 February 2017), a return of 1:46; solicited invitation to give a talk (resulting in £500 donation).
Solicited invitation apply for £2,000 funding from Gloucestershire Freemasons – result unknown.
Response rate: 19%
*cost for this mailing. Additional copies of this dual-use leaflet were printed for volunteers, existing contacts etc at a total cost of £80.
GRASAC social media campaign
Working with infographics and data visualisations I'd created for case-for-support documents, I created a social media campaign (Twitter and Facebook) to present some 'bite-sized' facts for a general audience who didn't know about the charity's aims, achievements or raison d'etre.
GRASAC website review
This document, prepared for trustees and the CEO (and was passed to the new website's developer as an appendix to the creative brief) reviews: the overall impression of the charity's online presence (including aspects of it's branding and name conventions); how it addresses its audiences; content and navigation; gives examples of better approaches within the sector; notes specific page issue, and makes sugestions for improvements.
GRASAC helpline cards
Before (created in 2015) above, and after (2017) below using new branding developed with outside agencies.
One example of how considering first the audience (who they are, what they want to know, how they may be feeling) allows visuals, and differently organised and emphasised information, to present a gentler, more empathetic organisation to its service users. The important helpline is prominent, the admin contact details reduced; opening times simplified; information given on the contact options, response times, anonymity and relevant information to be found online.
