Gloucestershire Rape & Sexual Abuse Centre*

Client: Gloucestershire Rape and Sexual Abuse Centre (GRASAC).
Role: Supporter Engagement & Fundraising Officer (p-t) tasked to improve public awareness, raise funds and steward donor relationships. Later freelance contractor.

 


Charity communications rebrand*

Role:  Existing fundraising communications' review, communications strategy, brand development/implementation. Employed as Supporter Engagement & Fundraising Officer (p-t) to improve public awareness, raise funds and steward donor relationships. Later freelance contractor.


Also see GRASAC annual review/case-for-support and fundraising mailer created prior to rebrand

The old brand:

rebranding fundraising communications, charity communications
Brand review in a nutshell: 'municipal', matter-of-fact and souless, harsh logo / colours. 
Re-brand: gentler, personal (illustrations of women) tone of voice and content: anonymised testimonials, conversational statments, humanised data presentations. Colours echo national Rape Crisis organisation. More informal, empathetic style seeks to speak directly to affected women. (art directed external agencies for logo and web design).

grasac website rebrand 2017


Annual Review / case-for-support


Support workers' engagement card
Top: front and reverse of old card; rebranded version with improved information heirarchy below.

helpline cards for survivors of rape and sexual abuse


Social media campaign (awareness building):

social media campaign