The Works Heritage Trail, Swindon

"Explore Swindon's fascinating history of pioneering ideas, community initiatives and societal change told through three themes: industry, community and health"

Client: Historic England / Swindon Borough Council
Role: Creative producer: route planning, research, writer, designer (interpretation panels and supporting materials)


Planned the circular Trail to route include best aspects of the heritage zone.
Map designs for interpretation panels and printed items reflect brand colours and themes. Download printable map

Swindon The Works Heritage Trail, Historic England, Swindon Borough Council


Design for cast bronze pavement plaques route markers became a directional motif on interpretation panels

Cast bronze pavement plaque, kate parsons, ward & co, Works Heritage Trail, Swindon, Railway Village


30+ interpretation panels

Swindon Station, GWR, Works Heritage Trail, Historic England Works Heritage Trail, map and route planning, cartography, visual design, information design GWR Park Swindon, heritage trail, historic destination. south swindon parish council Bristol Street Swindon, GWR history, Swindon Swindon Heritage Preservation, Central Community Centre, Heritage Trail, Swindon Swindon Railway Village, community history, social history swindon British Rail Engineering Swindon, Heritage Trail, historic England
Panels manufactured and installed by (great to work with) Ward & Co., Bristol


The Works Heritage Trail guide (pocket-sized map leaflet) with supplementary information.
This is currently available only at libraries, Swindon Station, The Hop Inn and The Little Hop. 

written and designed by Kate Parsons, Works Heritage Trail, Swindon


Banners introduce the Trail's themes along Station Road

The Works Heritage Trail, Swindon, Historic England The Works Heritage Trail, Swindon, Historic England The Works Heritage Trail, Swindon, Historic England​​