Kate Parsons

maps and infographics

A picture is worth a thousand words. I design maps and infographics that simplify complex information and make it easy to understand. I work with heritage, charity, community and public sector teams to turn data, routes and research into clear, visual communication for print and digital projects

maps / infographics

Typographic urban maps

Bristol Queens Square and Harbourside. Available to buy as a print.

Map-making started as a personal project to 'spell out' what exists in areas of Swindon and Bristol. It has led to numerous commissions to create maps for cycle, culture and heritage trails, Heritage Open Days and civic placemaking. 


Old Town Gardens, Swindon. Limited edition 'spring' print sold out; autum edition still available to buy.

Also see: this map on Swindon Town Gardens heritage interpretation panel


charity communications / infographics

Fundraising and awareness mailing: Gloucestershire Rape and Sexual Abuse Centre 

Making sensitive information, complex statistics and issues accessible and engaging. Mailed to 42 identified Gloucestershire philanthropic social groups (e.g.  Lions, Rotary, Round Table). Achieved return on investment (ROI) of 1:46; response rate: 19%. Provoked invitation to give a presentation / talk (resulting in large donation); invitation to apply directly for further funding.

Strong infographics detail the statistics for Gloucestershire Rape and Sexual Abuse centre in Gloucester. Illustration to handle sensitive information with empathy and anonymity for survivors

Created before the charity's new brand was launched. It too incorporated a handwritting font (humanising the communications) and 'anonymised' stylised figures for the info graphics

This was sent out with a letter and as an email


See more charity communications work


mapping / risk management

Featured project: Network Rail Safe System of Work

A mammoth project over three years and multiple iterations. Working with risk management consultants, Network Rails management and trackside staff to improve workers' safety.

More detail

maps / placemaking / community art

Swindon Street Art Mural Trail: Artsite & Swindon Paint Fest

View this post on Instagram

A post shared by Swindon Paint Fest (@swindonpaintfest)


Historic overlay map

Section of the Works Heritage Trail interpretation panel in GWR Park Swindon

Created by tracing over a Victorian OS Map (black line art) and adding in shaded areas, colour, drawn elements and historical information to show the evolution of the park over time. See The Works Heritage Trail.



maps / heritage interpretation

English Heritage Informed Conservation book series

Traditional, stylised cartography. Some titles containing my maps, such as Weymouth’s Seaside Heritage and Defending Scilly are available as free downloads.

a double page spread from English Heritage published book (Historic England) showing vector-drawn maps by Kate Parsons, traditional, colour-coded cartography

Weymouth's Seaside Heritage


Historical map for Swindon Museum & Art

Vector-drawn map based on John Speed's map of 1611. This was the oldest, good quality map reference supplied by the museum for their display on local towns' values at the time of the Norman conquest (600 years earlier!)

vector drawn map for Swindon Museum and Art based on John Speed's map of 1611

Vector-drawn images can be recolured and scaled to print at any size. Colours and font to fit the Museum's gallery.


Stylised map illustrates the manorial system in the museum's Medieval Swindon gallery.


maps / placemaking

Swindon Real Ale Trail

Self-initiated project in partnership with Swindon & North Wilts Campaign for Real Ale (CAMRA). Swindon is one of the best real ale destinations in the UK. I thought we ought to be proud of that. Two spot colour print.

Kate Parsons original cartography, map design, showing Campaign for Real Ale recommeded pubs and tap rooms in Swindon in the town centre and Old Town. Swindon

Each pub paid a fee to cover my time, printing and leaflet dispensers.


the reverse of the Swindon real ale trail map, giving detailed information on the route, pub services, illustrated with stylised illustrations of each pub drawn by illustrator, Kate Parsons, Swindon

Double-sided leaflet and guide folds to A6 postcard size. I illustrated each pub.


maps / civic placemaking

South Swindon Green Trail

Helped to define the route and created a sectioned map for display at locations along the route, plus downloadable maps and guides for each section.

See more of the Green Trail and download printable map-guides