I review clients' communications and brand identity, offering practical recommendations for improvement to strengthen clarity, consistency and visual communication. The brand audits and reviews here are stand-alone projects or initial work on re-branding projects.
design audit / placemaking / re-brand
inSwindon website review
A review and critique to suggest improvements to the existing website led to the inSwindon rebranding project. The site had been continually edited and added to in-house and had become slow and cumbersome. I created the wireframe and content and engaged specialist GIS web developers to build the map-based site.
Willows Counselling Service
Made recommendations for better brand and online audience engagement for this mental health charity. New logo designed and applied to multiple materials. Supplied online content, staff training to use design templates I created on Canva.
Logos developed from the initial review (see below) and with further consultation with CEO replaced the wispy willow motif (right).
user experience (UX) review
Portsmouth Historic Dockyard online ticket sales
Reviewed route-to-purchase to improve poor online ticket sales; whole website . Supplied recommendations for changes to text, content and layout. Also see work for National Museum of the Royal Navy
design review / SME
Bloomin' Beautiful salon
Review and recommendations for a cost-effective salon marketing revamp.