Kate Parsons

Sense of place

Placemaking creates or reinforces local pride and a 'sense of place'– its feeling or spirit. Connecting people with the cultural heritage of the place they live connects community members to one another.

'Social capital' – the networks, shared values and trust – essential for a community to thrive is eroded where people feel disconnected from the place in which they live. Discovering, understanding, valuing and sharing a community's cultural heritage is central to physical and/or social placemaking and regeneration projects. 

Cultural heritage may stem from physical assets – historic or modern buildings and landscapes – or from intangible traditions and stories of the past. It is equally meaningful and significant in areas of social deprivations as in established tourist destinations. 


The skills I use working on community regeneration and placemaking projects derive from the community arts projects, information design, communications audits, multi-language texts and writing roles I've held and are supported with study – Post-graduate Certificate Cultural Heritage Research , MA International Design & Communication Management and BA(Hons) Graphic Design.


Assessing area culture and character


Heritage research and narratives

The exhibition launch with local performing dignitaries

Interpretation panel: the Empire Theatre closed in 1955 (the starting point of the exhibition). Dance teacher, Molly Tanner (above) performed in the last ever show

1955–1985 – a web of places and people connecting Swindon's performing arts scene


Community engagement

Audience segmentation analysis for STEAM – Museum of the GWR. Assignment for PG Cert Cultural Heritage Research

Heritage interpretation and information design

Explore

heritage interpretation, cultural heritage research, history, resarch, graphic design and content writing for heritage sites and public sector redevelopment and placemaking, consultant, Kate Parsons

Heritage interpretation and placemaking

Charity communications and philanthropy

freelance copywriting, editor, sub-editor, proofreader in Swindon, Wiltshire. experienced consultant, Kate Parsons

Writing for design communications
Creating content

Maps and infographics
Simplifying complex information

Project and volunteer management


Planning and implementation

Client starting point: a collection of directions rather than a circular trail

After much walking of potential routes and gaining permissions, the final trail route