Kate Parsons
May 2026

This is a personal project. Inspired by a visit to the Poster Power! exhibition at the Victoria Art Gallery in Bath, I've translated the iconic 1962 Bath travel poster for Swindon 2026, using the original colour palette, font and graphics, and mimicking the reproduction style using Adobe Photoshop and Illustrator. A limited number of the poster prints are available to order – please email [email protected] or message me on 07939326354 if you'd like to buy. I'll send you a payment link and we'll go from there. £45 each copy + postage

Original 1962 poster by Reginald Lander for British Rail Western Region

Swindon town centre

Railway Village

Bath tourism, retro-design 1962 inpired poster depicting Swindon Queens park. Turner house, parkscape, Gorilla statue by Tom Gleeson

Queen's Park

Bath tourism, retro-design 1962 inpired poster depicting Swindon Devizes Road, the Hop Inn, Hop Kettle Devizes Road, Momo, Drinks Valley Old Town, Arts centre statue "Applause" by Mark Amis

Devizes Road

Bath tourism, retro-design 1962 inpired poster depicting Swindon Shaw, west swindon. Renault Building AKA the spectrum building designed by sir norman foster, cotttages in old shaw lane and 'white horse paciified' statue by Julie Livsey

Shaw, West Swindon

Bath tourism, retro-design 1962 inpired poster depicting Swindon park North and Park South AKA The Parks. Blocks of flats and houses with sculpture

The Parks

Bath tourism, retro-design 1962 inpired poster depicting Swindon town gardens. The bowl, peter pan statue, squirrel

Town Gardens

Bath is rightly seen as a heritage destination. Swindon's claim to cultural heritage doesn't begin and end with the Railways  – there are more histories to be told and celebrated.